January 2021
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The Four Questions Give 100%
What is Dave wearing today?Ā Dave is wearing a baby blue polo shirt and shorts. Earlier today, he was wearing the Buccaneers cap that Linus chewed a hole in. How does Dave feel today?Ā Dave is sleepy. What are the factors affecting Daveās mood today?Ā Dave accidentally used the lavender and chamomile body…
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The Four Questions Don’t Want no Scrubs
What is Dave wearing today? Dave is wearing a Buccaneers cap, an Emory T-shirt, shorts, and ankle socks. How does Dave feel today? Dave is relaxed. What are the factors affecting Daveās mood today? Dave has nothing on his schedule today, so he plans to pass the time watching teevee and doing some…
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Why Don’t You Come Up and See the Four Questions Sometime?
What is Dave wearing today?Ā Dave is wearing a gray polo shirt, shorts, and ankle socks. How does Dave feel today?Ā Dave is energized. What are the factors affecting Daveās mood today?Ā Dave’s nonprofit board meets in a few minutes, and Dave is ready to make a passionate argument for something he wants…
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The Benefits of Benefits
If I can summarize my approach to marketing in just three words, it would be this: Benefits beat features. It doesnāt matter if youāre trying to sell water or change the world. Focus on the benefits of your product, service, or idea to make an impact with your audience. A…
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The Four Questions Are 90% Mental. The Other Half Is Physical.
What is Dave wearing today? Dave is wearing a purple Tampa Bay Devil Rays1 T-shirt, a Havana Industriales baseball cap, shorts, and Stan Smiths. How does Dave feel today? Dave is sad. What are the factors affecting Daveās mood today? Dave just learned that Hank Aaron has died. As a baseball player,…
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Articles I Enjoyed About Yesterday’s News
Yesterday was a momentous day for the United States, and I’ve been reading all the news and analysis I can about it. Here are a few articles that stand out. Heather Cox Richardson: “Letters From an American: January 20, 2021” Richardson is an amazing and perceptive writer. Her daily emails…
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Here’s to the Four Questions: the Cause of, and Solution to, all of Life’s Problems
What is Dave wearing today? Dave is wearing a gray Mickey Mouse T-shirt, jeans, and Stan Smiths. How does Dave feel today? Dave is ecstatic. What are the factors affecting Daveās mood today? Dave is elated that his country is back on the right track. What is Dave listening to right now? Dave…
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Four Lives. Four Tragedies.
Two New York Times stories about suicide recently caught my attention. The first has to do with the Vessel, the 16-story staircase sculpture at Hudson Yards. Britt and I went there in June 2019, the day before WorldPride. It was closed because of rainy weather, but we were able to…
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“When Day Comes, We Step out of the Shade Aflame and Unafraid”
I studied poetry as an undergrad, but I havenāt given it much thought since graduation.1 I think the last book of poetry I bought was by Walt Whitman at a museum in 2005. Itās probably yellowing now in storage next to books by Shakespeare and Sharon Olds. But, today, my…
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Remembering Our Last Trip to D.C.
All the news out of Washington, D.C., reminds me of the last trip the Complimentary Spouse and I took to the nation’s capital. We participated in the National Pride March and caught up with some friends and family members. Here’s a quick review: While the 2017 trip to Washington was…