🏳️‍🌈 A Teevee Ad With Some Assembly Required

IKEA was the first company to depict a gay couple in a TV ad in the United States — in 1994! It showed the couple shopping for a table. The ad only appeared in a few markets and was shown late at night, not during prime time. Of course, bigots called for a boycott. As usual, the boycott had no effect and today IKEA has about 950 million annual visits worldwide.