How Tweet it Is

In the past few weeks, I’ve been using Twitter mostly for fun. I created @dsimanoff to do some personal branding1, but tweeting about nothing but marketing is kind of dry — although I really appreciate the professional insights I gain from my professional peers. Then I went through a fallow period in which I did little more than tweet at companies to complain (yeah, you heard me, American Airlines). Now I’m using it to entertain myself and, I hope, others. I’ll still keep my professional image in mind, but there’s no harm in letting people know there’s an actual person with a sense of humor on the other side of the screen.

Some recent tweets follow. Note that the Complementary Spouse makes a few appearances.

1 Ugh, is there any phrase more banal yet ostentatious than “personal brand”?