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The Utter Banality of Same-Sex Marriage
I’ve seen a lot of diverse couples on teevee recently, especially in ads. This is amazing, I thought, because social change happens more quickly when people see examples of diversity in entertainment. In the ’90s, many people met their first gay friends on Will & Grace. Similarly, today, many people…
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The Four Questions Made it Through the Wilderness
What is Dave wearing today? Dave is wearing an Alabama T-shirt, jeans, Alabama socks, and Stan Smiths. How does Dave feel today? Dave feels like a big man on campus. What are the factors affecting Dave’s mood today? Dave is a big man and he’s on the University of Tampa campus. Is Dave…
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Some Companies Are Doing Great Things. Don’t Call it “Virtue Signaling.”
I don’t like the term “virtue signaling” in the business world because it’s often used by conservatives to dismiss the efforts of organizations trying make a positive impact. Let’s look at Apple. Today, it announced its plans for Black History Month: a limited-edition Black Unity Apple Watch and efforts to…
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The Four Questions Always Read the Terms & Conditions
What is Dave wearing today? Dave is wearing a Buccaneers polo shirt, jeans, his blue mixtape socks, and a pair of Stan Smiths. How does Dave feel today? Dave is in a fog. What are the factors affecting Dave’s mood today? Dave is literally in a fog. He had to drive the Complimentary…
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My Ulterior Motive, Revealed
You might be wondering if I have any nefarious plans for the Daily Dave. The answer is no.1 I’ve started blogging again for two perfectly cromulent reasons. I want to … If nothing else, the Daily Dave allows me to write for pleasure and learn new things. But I’m also…
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The Four Questions Give 100%
What is Dave wearing today? Dave is wearing a baby blue polo shirt and shorts. Earlier today, he was wearing the Buccaneers cap that Linus chewed a hole in. How does Dave feel today? Dave is sleepy. What are the factors affecting Dave’s mood today? Dave accidentally used the lavender and chamomile body…
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The Four Questions Don’t Want no Scrubs
What is Dave wearing today? Dave is wearing a Buccaneers cap, an Emory T-shirt, shorts, and ankle socks. How does Dave feel today? Dave is relaxed. What are the factors affecting Dave’s mood today? Dave has nothing on his schedule today, so he plans to pass the time watching teevee and doing some…
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Why Don’t You Come Up and See the Four Questions Sometime?
What is Dave wearing today? Dave is wearing a gray polo shirt, shorts, and ankle socks. How does Dave feel today? Dave is energized. What are the factors affecting Dave’s mood today? Dave’s nonprofit board meets in a few minutes, and Dave is ready to make a passionate argument for something he wants…
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The Benefits of Benefits
If I can summarize my approach to marketing in just three words, it would be this: Benefits beat features. It doesn’t matter if you’re trying to sell water or change the world. Focus on the benefits of your product, service, or idea to make an impact with your audience. A…
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The Four Questions Are 90% Mental. The Other Half Is Physical.
What is Dave wearing today? Dave is wearing a purple Tampa Bay Devil Rays1 T-shirt, a Havana Industriales baseball cap, shorts, and Stan Smiths. How does Dave feel today? Dave is sad. What are the factors affecting Dave’s mood today? Dave just learned that Hank Aaron has died. As a baseball player,…
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